Wednesday, May 11, 2005

Buy the NY Sun. It's a great paper!

I just read over at Gawker that the New York Sun is having a tough time making it in this heavily leftist-Times reading town. I'm a bit concerned, because in my eyes, The Sun has to be the best broadsheet in the City.


The Sun has a layout that is easy to follow. Local, National & Foreign sections followed by Opinions and then Business. The second half is a very well done Arts & Entertainment section, followed by some classifieds and closed out by a small Sports section. It's easy to read, easy to follow and definitely moderate to conservative. New York needs a paper like this, but apparently it is being missed by many readers who would be interested in its contents.


So here are some of my suggestions:
1. Work with finding ways of getting the paper in high schools and universities. When I was in high school, at least once every year, we had to discuss current events from the newspapers, usually the NY Times. It's time to promote different points of view in schools by encouraging teachers to debate the contents of the Times to the contents to the Sun.
2. Make the online paper free. It's frustrating that you have to pay. I buy the paper and choose not to order the online service. It's pointless and done by many conservative outlets and not liberal outlets. Make the paper free and allow for online advertising to increase at the site.
3. To make up for the free online subscription, expand the classified online and in print. The Friday "Weekend Edition" should have an extensive classifieds section with more than just real estate, but auto, help wanted and maybe conservative dating. :)
4. Do print ads for neighborhoods that are heavily euro-jewish-ethnic. Parts of the Bronx, Queens, Brooklyn and Staten Island have large neighborhoods of Euro-descent that are heavily conservative Democrats and Republicans. Billboards, Bus Stops, Buses, all should be hit with promoting a paper that's just a quarter. I'd even say, stop handing out free copies in Union Square and go to the outerboroughs, hit these neighborhoods with freebes.
5. Call NY1 and get them to do more for the Sun during "In The Papers." The Times, The News and The Post get five to eight stories covered every day of the week. The Sun is lucky to get one story covered each day, Monday through Friday. I catch "In The Papers" everyday and I'm sure many New Yorkers do too, and if the Sun were to get three or four of their features covered, perhaps it'll make someone say, "Wow! I should get that paper today and check it out."

There are many other things the paper could do. I wish I had sales experience, because I'd definitely apply for their job opening. I think it's vitally important this paper stays afloat. It's only 25ยข!!!

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